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THE STRØM COLLECTION

Our very own STRØM brand gives us the space to explore our creativity. Through many years of experience, travels, and reflections in our work within the fashion industry, we have developed our own collection of the finest must-have key items that make your everyday life easier, more stylish, and elegant. We operate from a sustainable perspective and have chosen to use deadstock fabrics from some of the fashion industry's major exclusive brands. This ensures a highly exclusive quality and a better price, but it's also a way to support more sustainable production by using fabric that has already been produced.

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  • STRØM: OUR STORY

    STRØM was founded back in 2003 by Karina and Jørgen Laursen and is now one of the leading Danish multibrand stores. We present an exclusive selection of national and international brands for both women and men, with a brand portfolio carefully curated by our experienced buying team.

    "We love to inspire, style, and guide you as a STRØM customer through our carefully selected brands and styles, and in doing so, create a unique and personal shopping experience."
    – Karina Laursen, Co-Founder

  • STORE, WEBSHOP, AGENCY & OWN STRØM BRAND

    STRØM is based on Strandvejen in the central part of Hellerup, north of Copenhagen. Here, our multibrand store STRØM, webshop STROMSTORE.DK, agency STRØM AGENCY, and our own brand STRØM are all housed under the same roof.

    The combination of our physical store, webshop, agency, and own brand creates exciting synergies, allowing us to convey our aesthetic universe on multiple levels. At the core of it all is our personal and exceptional service, a curated approach, and an unwavering love for fashion.

    If you would like to gain further insight into STRØM AGENCY, take a look here .