Explore our newest collection from STRØM. The collection includes our favorite EVERYDAY SUITS - Perfectly tailored, easy-going and on point for every occasion.

Explore the new collection here

Multibrand store, webshop & agency

STRØM: Our story

STRØM was established back in 2003 by Karina and Jørgen Laursen. Today, STRØM is among the largest suppliers of international fashion designers to an ever-growing fashion-forward clientele in Denmark and the rest of the world. STRØM presents an exclusive range of national and international brands for both women and men, with a brand portfolio that is specially curated by the team's experienced buyers. At STRØM you will find brands such as Acne Studios, American Vintage, Comme des Garçons Play, Toteme, Sunflower, A.P.C., Elhanati and Sophie Bille Brahe. STRØM is based on Strandvejen in the central part of Hellerup, north of Copenhagen. Here, STRØM's multi-brand store, webshop, agency and now also its own STRØM brand are all under one roof. Back in 2014, STRØM expanded their concept with the online platform A digital worldwide shopping universe, which in every way reflects the same personal and service-oriented shopping experience that you as a customer get when you shop in STRØM's physical store. STRØM Agency has existed since 2007. The agency, which houses a larger showroom, handles everything sales on the Danish market of the French brand American Vintage.
STRØM launched its own brand STRØM as the last facet in the entire STRØM universe. The brand was created based on the team's many years of experience and curatorial thinking in the fashion industry, and has its focus on everyday key items. The STRØM brand has a sustainable approach, as the metered goods that are purchased for each individual style are carefully selected dead-stock metered goods from some of the major exclusive brands such as Celine, Balenciaga, Dior and others. The items by the meter are then put into the hands of a skilled Italian tailoring team who sews each style in the finest way.

"We and our team love to inspire, style and guide the STRØM customer through our carefully selected brands and styles, thereby creating in the best possible way a unique and personal shopping experience.

- Karina Laursen, Founder.