Origins and Meaning of the Name
A.P.C. was founded in 1987 by Jean Touitou as a reaction against the decade’s more ostentatious fashion trends. The name stands for Atelier de Production et de Création—a deliberate statement that production and the artisanal atelier are valued just as highly as the creative concept. Under the leadership of Jean Touitou and creative director Judith Touitou, the Parisian brand has maintained an unwavering design identity rooted in everyday wear.
Design Identity and Choice of Materials
A.P.C. is known for its rigorous and understated design language, where superfluous details are omitted in favor of precise cuts and durable fabrics:
Raw denim and pants: The brand’s signature denim in untreated cotton, designed to mold to the wearer over time, as well as classically cut pants.
Tops and knitwear: T-shirts, shirts, sweatshirts, and knitwear crafted with precise cuts and muted color tones.
Outerwear: Jackets and coats inspired by classic French workwear and men’s tailoring.
A.P.C. at STRØM
A.P.C. is a cornerstone of the modern, minimalist men’s wardrobe. Explore the curated selection of A.P.C. online and in-store at STRØM.