About us

STRØM is based on Strandvejen in the central part of Hellerup, north of Copenhagen. Here, our multibrand store STRØM, the webshop STROMSTORE.DK, the agency STRØM AGENCY, and our own brand STRØM are all gathered under one roof.

The combination of our physical store, webshop, agency, and own brand creates exciting synergies, allowing us to convey our aesthetic universe on many different levels.

At the core is always our personal and extraordinary service, a curated approach, and an unwavering love for fashion.

STRØM was established in 2003 by Karina and Jørgen Laursen and is today one of Denmark's leading multibrand stores. We present an exclusive selection of national and international brands for both women and men, with a brand portfolio carefully curated by our experienced buying team.

"We love to inspire, style, and guide you as a STRØM customer through our meticulously selected brands and styles, creating a unique and personal shopping experience in the best possible way."
– Karina Laursen, Co-Founder