About us

STRØM is an independent fashion destination located on Strandvejen in Hellerup, just north of Copenhagen.

Founded out of a genuine passion for fashion, design, and retail, STRØM brings together a carefully curated selection of Danish and international brands alongside our own label, STRØM — all under one roof and through our online store.

We believe in creating a space where fashion, creativity, and people come together. Our selection is shaped by a distinct point of view and a constant curiosity for new ideas, emerging talent, established designers, and the ever-changing landscape of fashion.

At the heart of STRØM is a personal approach. We value genuine connections, exceptional service, and the experience of discovering something new. Every brand, product, and detail is carefully considered to create a universe that feels relevant, authentic, and distinctly STRØM.

We evolve with the world around us, continuously refining our selection and expression while staying true to what defines us: a deep love for fashion, an uncompromising eye for quality, and a belief that retail should be more than a transaction.

Welcome to STRØM.