Origins and Vision
Proem Parades is a Danish fashion brand founded in Copenhagen in 2019 by Lærke Nikolajsen and Stine Brynjolf. The brand is based on the idea of creating modern clothing with respect for traditional craftsmanship, natural materials, and the time it takes to make a quality product.
Instead of being defined by seasonal trends, Proem Parades works with the vision of a more long-term wardrobe. The collections are developed with a focus on quality, functionality, and styles that can remain part of the wardrobe for years to come.
Craftsmanship, Materials, and Slow Production
At the heart of Proem Parades is the connection between traditional craftsmanship and modern design. The brand works with handmade techniques and natural fibers, among other things, where the quality of the materials and the craftsmanship behind the finished product are allowed to be a central part of the design.
Proem Parades at STRØM
Proem Parades represents a modern approach to Danish design, where traditional craftsmanship and a more conscious approach to production meet a contemporary wardrobe.
Explore Proem Parades at STRØM online and in-store, and discover a brand that places time, materials, and craftsmanship at the heart of modern clothing.