Bare Stockholm

Bare Stockholm has its roots in the Swedish capital and was created with a vision of providing minimalist essentials for everyday life. The brand combines timeless aesthetics with uncompromising quality in a collection of bralettes and panties. Each piece of lingerie is made in Portugal from silky TENCEL™ Modal, which ensures natural breathability, high comfort, and a fit that naturally conforms to the body.

Origins and Design Philosophy

Bare Stockholm was founded in Stockholm with the goal of stripping away the unnecessary and creating underwear that prioritizes body-hugging comfort and Scandinavian simplicity. The brand approaches the category with an understated design philosophy, where clean lines, well-thought-out cuts, and natural materials form the foundation of a modern basic wardrobe.

Materials, Breathability, and European Production

At the heart of Bare Stockholm’s collections are textile quality and meticulous European craftsmanship:

TENCEL™ Modal: The underwear is made from TENCEL™ Modal—a fiber derived from wood. The material is known for its silky softness, excellent shape retention, and natural temperature-regulating and breathable properties.

Portuguese craftsmanship: The sewing and production take place at specialized factories in Portugal, where emphasis is placed on high sewing precision and long-lasting quality.

Minimalist fit: The cuts of both bralettes and briefs are designed without any distracting elements, so the garments follow the body’s natural movements without feeling tight.

Bare Stockholm at STRØM

Bare Stockholm adds a thoughtful, functional, and aesthetically refined layer to STRØM’s selection of lingerie and basics. Explore the curated collection from Bare Stockholm online and in-store.