The French brand was founded by Michaël Azoulay in 2005, when they launched their first collection for women. In 2007 followed their first collection for men, and today the brand is distributed worldwide. American Vintage was inspired by Azoulay's numerous trips to the United States, and the focal point was his reinterpretation of one of fashion's most essential garments, the T-shirt. In the American Vintage universe you will find an assortment of blouses, tops, loose fit tees and sweaters with a casual look for both him and her. The brand's signature is modern minimalism, a distinctive colour palette and the recognisable soft and natural fabrics. A washed look & feel characterises the brand's always comfortable items that can be styled for any occasion.
The brand is created on a foundation of strong values - care throughout production, an eye for detail and a sincere cherishing of product quality. American Vintage never stands still, and they have made several responsible moves in their production. Today, you can therefore find a wide range of items such as tops, trousers and jackets in organic cotton, created with recycled materials and using vegetable dyeing. At STRØM, we carry a large selection of T-shirts for women in varying cuts and fits. Mix and match the delicious natural materials like sweat joggers, cotton tees and warm cropped knits. Play with colour combinations and lengths in our wide range of skirts, dresses and jackets and pair them with your essential basics to create the look.
The brand creates women's and men's collections that never go out of style. You'll find menswear like shorts, blazers, trousers, knit cardigans and accessories like warm hats and soft scarves for both sexes. American Vintage's collections are designed in two parts. In the women's range, one part contains comfortable basics for every taste, whether you're looking for a fittet top in the softest cotton, an oversized knit in luxurious mohair or a classic coat, you'll find it here. The second section consists of seasonal styles with prints and reinterpreted classic silhouettes in bright colours, you can find both women and mens collections at STRØM.
STRØM is the official online retailer of American Vintage fashion for women and men, in Denmark, and our own agency STRØM Agency handles sales of American Vintage to retailers throughout Denmark. If you are looking for new clothes for your wardrobe from American Vintage, you can see and buy the wide range of styles here in our online shop. You are also welcome to experience our entire universe in our store in Hellerup near Copenhagen, Denmark. If you would like to shop further, you can also be inspired by some of our other brands such as Comme des Garçons Play, A.P.C., Sunflower, Acne Studios and Totême. In the shop you will also find a selection of jewellery for women and men from brands such as Sophie Bille Brahe and Elhanati.