Everyone, Everywhere, Everyday

Our latest campaign was created in collaboration with videographer Alana Nicholson, the founder of the creative studio MUZE The Brand.

The shoot took place at the historic Hellerup Fencing Club, just around the corner from our store, in a characterful concrete building from the 1940s.

As always, our STRØM collection is inspired by the deadstock fabrics we discover on our trips to Italy. We work with exclusive leftover fabrics from some of the biggest fashion houses, a way to ensure high quality while making use of already-produced materials. These are then crafted into final garments by our skilled Italian tailor team.

Our goal is to create timeless key pieces that are versatile, easy to wear, and suitable for everyday life as well as travel. The ever-popular Everyday Suit returns, now joined by the new Bea Bermudas, which can also be styled with the suit jacket.

For men, we’ve introduced new cotton knitwear along with the short-sleeved Flight Shirt, now paired with the relaxed Aga Shorts in updated seasonal fabrics.

Our focus remains on refined craftsmanship and premium materials.

We hope you enjoy the new campaign.